Read Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney Online
Change of Heart: What Psychology Can Teach Us About Spreading Social Change Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-.Should anti-war protesters use graphic images to get public support fo
| Title | : | Change of Heart: What Psychology Can Teach Us About Spreading Social Change |
| Author | : | |
| Rating | : | 4.59 (864 Votes) |
| Id Book | : | 159056233X |
| Format Type | : | Paperback |
| Number of Pages | : | 220 Pages |
| Publish Date | : | 2010-12-01 |
| Type File | : | PDF, DOC, RTF, ePub |
Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes? Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-
Nick Cooney serves as director of education for Mercy For Animals, spearheading the organization's vegan advocacy efforts, including its online, television, and other national and international advertising campaigns. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured by hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.
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